The web is a big place and it can be challenging to design a website that meets the demands of prospective clients? expectations and, at the same time, have the online presence suited to help search engines recognize your web pages as relevant for what you have to offer.? There are several components to having a strong web presence and leveraging the web to generate more business.? Here are a few thoughts that might help you with your current efforts:
Website Design ? A business website carries the burden of accomplishing many goals:? making a strong first impression, providing a positive user experience, providing relevant content, well organized site architecture, encouraging website visitors to take an action, lead generation, etc.? These are also some of the benefits of redesigning a website and eliminating the aged look & layout your current site might have.
A great website design is part of the foundation of the best internet marketing strategy.? Web design in Indianapolis and Muncie is at the core of Fusework Studios? business.? If you?re considering a website redesign we?ll be happy to provide you with recommendations and a cost estimate.? You can browse some of our work in our web design portfolio.
Content Marketing ? After creating a new website and establishing a foundation for your online presence, the next challenge is getting your business website found online by prospective customers and clients.? Regardless of what a site can do, why it exists or how great it looks, if no one visits it, the best website design will be of no value.
The content of a web page plays a significant role in the likelihood of that web page being discovered.? On-page content can exist in different forms, for example:
- Text-based content:? If a web page doesn?t include the keywords and phrases that people looking for your products and services type into a search engine, that page isn?t likely to be considered relevant for those keywords and phrases by search engines.? As a result, the search engines are not likely to rank that page well compared to your competitors?.? Among other things, include keywords and phrases in the text of a web page that that page is the most relevant for and that you want that page to rank well for. ?It?s important to both website visitors and search engines.
- Visual content:? Infographics and online video can both be beneficial to getting your website found online.? If the subject matter of an infographic or video is of value and interest to your site visitors, they?re more likely to share and talk about it on their own sites or social media sites (e.g.; Facebook, Twitter & Google+).? When this happens it can result in more traffic to your website.? It can also result in search engines seeing more websites linking to your web pages which can cause the search engines to consider those pages more valuable and important than your competitors? web pages.
- Blogging to generate leads:? Blogging is by far one of the most powerful means of getting your website discovered.? Just as a great website is at the foundation of your online presence, consistent and thoughtful blogging is at the core of your internet marketing strategy.? Blogging provides an opportunity to showcase your expertise as a business to website visitors while at the same time giving you a chance to use the keywords and phrases that you want the search engines to recognize your site as relevant for.? If you?re having trouble coming up with blog post ideas or trouble just finding the time to write blog posts, Fusework?s staff can help you with your business blog writing.
Local Search Engine Optimization ? A website redesign and blog content aren?t the only components to a well-rounded internet marketing plan.? For example, research to determine what your target audience actually types into a search engine and the terminology they use is essential to get the most out of your website?s on-page content.? Good website architecture and organization of your web pages can impact whether a website visitor has a positive experience on the site; it can influence how a search engine perceives your site?s pages relative to your competitors?.? There?s no shortage of factors that can influence a website visitor?s impression of your business or a search engines view of your site?s relevance.
Optimizing your website and its content is a critical and ongoing piece to internet marketing success.? If you?re not sure if you?re getting the most from your website and online marketing efforts, contact us and request a website and internet marketing audit.
Source: http://www.fuseworkstudios.com/web-design-internet-marketing/
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