Blurb, The Custom Book Printing Startup, Is Tossing Its Hat Into The E-Book Ring

Blurb has had a good amount of success as a disruptive player in the "traditional" publishing space. The San Francisco-based company, which lets anyone write and publish a physical book at relatively affordable prices, has built a profitable business with more than 100 staff and more than a million paying customers since it launched to the public six years ago. But according to founder and CEO Eileen Gittins, Blurb wants more. Blurb is expanding into the e-book space this summer, gradually rolling out a software platform that will allow people to create and distribute multimedia-enabled digital books. So why is Blurb going into an industry in which even huge, established publishing players have notoriously had serious difficulties making money?

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